Over the last six months, FCI has unveiled significant organisational changes as part of a strategic restructuring initiative to propel the association into its 57th year of operation. These changes underscore FCI's commitment to fostering innovation, strengthening its global presence, and expanding its industry impact, all while providing unparalleled value to its nearly 400 members across 90 countries.
Advancing Leadership with Strategic Appointments
In July 2024, FCI introduced the Senior Leadership Team, a pivotal step in aligning the organisation’s operational, marketing, and educational strategies with its global mission. This team will play a central role in driving FCI’s long-term goals while supporting its members through a rapidly evolving trade finance landscape.
Gert-Jan Baars, Director of Operations
With a career spanning multiple leadership roles in IT and operations, Gert-Jan Baars steps into the role of Director of Operations with a wealth of experience. At FCI, Gert-Jan has previously led significant technological initiatives that modernised the organisation’s platform and enhanced member connectivity. His new responsibilities encompass overseeing finance, administration, operations, compliance, and IT, ensuring that FCI operates efficiently and with precision. In addition to his tenure at FCI, Gert-Jan’s entrepreneurial background in managing several companies in the Netherlands equips him with a unique perspective on operational excellence. His leadership will ensure that FCI continues to provide seamless services and robust infrastructure to its members.
Betül Kurtulus, Director of Strategic Marketing and Business Development
Betül Kurtulus, a seasoned expert in regional development and business strategy, takes on the newly created role of Director of Strategic Marketing and Business Development. Her success as a Regional Director has been marked by her ability to foster meaningful relationships with financial institutions and stakeholders across multiple markets. In this expanded role, Betül will lead FCI’s global marketing strategies, strengthening the association’s visibility and influence. Her focus on cultivating partnerships with regional development banks and multinational organisations will open doors to new opportunities, benefiting FCI’s members. With her innovative approach and deep understanding of the industry, Betül will be instrumental in driving sustainable growth and aligning FCI’s business development initiatives with its global mission.
Aysen Cetintas, Director of Education
A longstanding advocate for knowledge-sharing and capacity-building, Aysen Cetintas will continue as Director of Education. Overseeing the strategy, management, and operations of the FCI Academy, Aysen has elevated the Academy into a globally recognised hub for trade finance education. Her initiatives have not only expanded the Academy’s course offerings but have also enhanced accessibility through innovative digital platforms. Aysen’s inclusion in the Senior Leadership Team reflects FCI’s commitment to education as a cornerstone of its mission. Under her leadership, the Academy will continue to provide cutting-edge training, equipping members with the skills and expertise needed to navigate the complexities of the trade finance industry.
New Roles in 2025 for Regional Growth and Engagement
As part of the second phase of restructuring, FCI announced additional appointments to further strengthen its regional and operational strategies. These include:
Spyros Tsolis, Regional Director
Spyros Tsolis, a highly respected and long-standing member of FCI's Education department, is expected to take on a new regional management post in January 2025. Spyros will have a dual position, covering both the regional director and the education function in special capacity-building projects and training events. Spyros' broad experience and trusted reputation among members will drive new initiatives and strengthen FCI’s activities. His new post marks an exciting transition, combining his extensive experience of education with a focus on increasing regional participation and providing value to members.
Gwendoline de Viron, Head of Event Management
Gwendoline de Viron steps into the role of Head of Event Management, bringing extensive expertise and a proven passion for delivering exceptional experiences. As FCI responds to the growing demand for education and networking opportunities, Gwendoline's leadership will play a pivotal role in expanding the organisation’s event portfolio. Her commitment to excellence and deep industry knowledge will strengthen FCI’s position as the go-to resource for insights, connections, and professional development in the trade finance sector.
Tanya Naysmith, Senior Marketing Officer
Tanya Naysmith will lead FCI’s Marketing and Communications, taking charge of all aspects of the organisation’s branding, outreach, and engagement efforts. Her expertise in digital marketing, innovative strategic thinking, and customer-focused approach will be instrumental in enhancing FCI’s global voice. Collaborating with Betul, she will craft a forward-looking plan to align with FCI’s goals. In the months ahead, Tanya will focus on expanding FCI’s digital presence, refining marketing strategies, and streamlining communication to strengthen the organisation’s brand.
Driving Growth and Value for Members in 2025
These appointments and structural changes are designed to deliver tangible benefits to FCI’s members in 2025. With a focus on digital transformation, enhanced member engagement, and expanded educational resources, FCI aims to strengthen the global trade finance ecosystem. Members will gain access to enriched networking opportunities, innovative tools, and enhanced support in navigating industry challenges.
Neal Harm, Secretary General of FCI, remarked, "As we enter our 57th year, these changes mark a new chapter for FCI. Our vision is clear: to empower our members, advocate for the industry, and create a sustainable pathway for growth. The restructuring ensures FCI remains a trusted partner and leader in open account trade finance."
A Bright Outlook for 2025
Looking ahead, FCI’s restructured leadership and operational strategy will position the network to tackle emerging challenges and seize opportunities in the trade finance sector. The organisation’s renewed focus on innovation, inclusivity, and advocacy ensures that FCI continues to set the standard for excellence in our industry.
Discover more
- Join us at our 57th Annual Meeting in Rio Rio de Janeiro, Brazil. Take advantage of the Early Bird Discount and save on your registration for the FCI 57th Annual Meeting—available until 31 January 2025! Register today by clicking here.